becoming

Yes, we all know about the “I’m a PC, and I’m a Mac ” anti-Microsoft ads launched by Apple for quite some time. I first wrote about how Apple changed from the cult that was once being proud to be marginalized, to become another totalitarian rule back in 2007.

And when you are cornered, stereotyped and labeled with the look and feel of John Hodgman, what do you do? You react. And Microsoft first trial of counterstrike was a complete disaster. The Seinfield-Gates series is ambiguous, and nobody knows what they are talking about.

But the great change of seats occurred with the recent “I am a PC” ads. The PC users are now victimized, and one by one they are coming out and tell you that they are nothing like Hodgman. The once-victim mac users are now portrayed as the new non-tolerated sect which demands that everyone MUST look like Justin Long in order to be cool and casual kinda guy.

The message is clear and to the point: don’t you dare stereotype us. At the end, who cares about which platform is stable and which is more user-friendly and productive and powerful? It is all about politically-correctness. Are you telling me that if I do not look like Justin Long, then I am cool no more? Don’t cry like a baby now, you asked for it.

Oh, by the way, who is Justin Long? Did the Mac ads make him famous? Nope. But it did make John Hodgman a star. Why? Because what Long depicts is not innovation, but an average user, who knows jack about how things work, but pretend to be hype and cool based on what the mac allows him/her to do. Long lacks personality and character, he follows the crowd — and that’s a big no-no in a world where diversity reigns supreme.

That’s more like it, PC.