A Mini in your hands
Imagine this: You’re reading through a car magazine when you come to an ad for the new MINI Cabrio. The ad directs you to a URL, and once there, asks you to place your magazine in front of a webcam. Suddenly, and before your very own eyes, a 3D model of the new Mini appears on the page, and you are literally holding it in your hands. If you move it closer to the webcam, the Mini gets bigger, if you move it farther away, the Mini gets smaller, and you can twist, turn and rotate the model to look at it from any angle that you’d like. It’s like a miniature showroom in the palm of your hands, and you’re in control.
Sounds futuristic, right?
Think again, because that’s exactly what Mini has done with their latest series of magazine ads:
[link: the future of ads]
Filed by edmund at 5.52 pm under Culture,Tech |
2 Comments
Anson
Yeah, that’s what my brother’s company does in HK.
http://www.ndn.com.hk/
He installed these 3D model viewing kiosks in Pacific Coffee chains demoing new Mercedes models.
But this mini demo seems more advanced.
Dec 18th, 2008
Kan Leung
I was reading this post when you post comment on my blog…..haha
Dec 19th, 2008
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